We know it, and you know it: the world of football is an exciting place, both on and off the pitch. At Eight by Eight, we see a constant stream of products and high quality creative work made by the individuals and companies that love the sport as much as we do. That work—from major brands like Nike and adidas, football-specific brands like World F.C. and Live Breathe Futbol, to the powerful storytellers at Where Is Football and Copa 90—all contributes to the growth of the game and its surrounding culture. In our eyes, that’s something worth showcasing.

With that said, we’re extremely excited to introduce The Beautiful Gear, a new digital addition to the Eight by Eight family, with an emphasis on creative and design work in the football space. TBG will live on 8by8mag.com, separate from The Pitch, where you can continue to find our regular football coverage. Head to TBG for the latest and greatest product releases, provocative and compelling photography and illustration from all corners of the world, and insights into the creative work shaping the landscape of football culture.

To get things started, we take a look at Nike’s design process behind the new Hypervenom II, the most beautiful football bar we’ve ever seen; a football inspired collaboration between adidas and skate brand Palace; and the must-see documentary Istanbul United.

If the name sounds familiar, well, that’s because it is: TBG was started by Carter Daly and Brooks Peck in 2010. We’re excited to join forces, and continue TBG’s original mission of featuring the best and most exciting work in football.

We hope you enjoy this new addition to the Eight by Eight family as much as we do. If you have any comments, or want to share some work that you think should be featured, drop us a line at [email protected] or tag us on social with #TBG.
-The Eight by Eight team


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